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Four Questions to inspire decision-makers to build personal and company trust: M.E.M.O.® Map, Execute, Measure, and Optimize—The Framework for Trust and Governance.
As we welcome 2025, the focus is clear: building confidence is no longer optional. Stakeholders and shareholders demand it, employees thrive on it, and businesses succeed with it. Using the M.E.M.O. framework, here are 12 recommendations to Map, Execute, Measure, and Optimize your way to a trust-filled year.
Audit the Landscape: Identify gaps in stakeholder and shareholder trust and revisit assumptions—are your Trust Pillars still standing tall?
Bridge the Divide: Build a clear connection between your corporate strategy and stakeholder expectations.
Simplify the Map: Don’t overcomplicate. Focus on three key areas where trust can grow in 2025.
02.Execute:
Show, Don’t Tell: Start Q1 with one bold, visible initiative to reinforce your commitment to stakeholders and shareholders.
Empower Your People: Delegating trust-building actions across leadership ensures alignment and accountability.
Be Radically Clear: Share how decisions are made—clarity is key to stakeholder and shareholder confidence.
03.Measure:
Stakeholder Surveys: Regularly measure sentiment, trust levels, and perceptions from key groups.
Trust Index: Build internal benchmarks to track alignment and progress toward trust goals.
Behavioral Insights: Observe actions—how stakeholders and employees behave reveals real trust levels.
04.Otimize:
Feedback Loops: Build a system to turn insights into actionable improvements in governance and corporate affairs.
Trust Readiness: Develop contingency plans for crises—confidence grows when you’re prepared for the unexpected.
Iterate Relentlessly: Make trust a living, breathing strategy that evolves with changing dynamics.
*Trust Pillars are the core values and strategies that align your company’s objectives with stakeholder expectations, ensuring transparency and accountability.
Trust is the currency of sustainable business—lose it, and the cost is more than financial.
Benchmarks: Microsoft’s Adaptability: See how leadership navigated AI challenges in 2024 while maintaining trust. Google’s Governance: Learn from proactive trust-building through their AI Ethics Committee. Patagonia’s Purpose-Driven Strategy: A case study in aligning purpose with long-term confidence.
What’s your confidence strategy for 2025? Share your thoughts.
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Gui Athia—Mentor, Keynote Speaker, and Advisor. Author of Get the M.E.M.O.
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