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From Olympic negotiations to World Cup preparations, from Nike's Brussels office to Renault's government affairs — 30 years of field notes from the game behind the game.
Multiple World Cups & Olympics
Formula 1 as Sponsor, Team, and Partner
FESI Vice-Chair · APICE Chair
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Sports & Politics Meet in the Passion Field
© 2026 by Gui Athia
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"Athia is a true visionary, whose insights and guidance are invaluable, making him a benchmark."
Suelma Rosa, VP Corporate Affairs LatAm, PepsiCo
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