Gui+Partners
Meet Your Guides to Effectively Managing Trust in the Age of Opinion
BIOGRAPHY
Gui Athia is an experienced executive, mentor, and public speaker with 30 years of leadership in global companies like Nike and Renault. Specializing in governance, trust management, and international expansion, Gui has guided businesses and leaders across Europe, Latin America, and Africa. He is the creator of the M.E.M.O.® framework, designed to help organizations build trust and make confident, strategic decisions. As a professor at renowned institutions like INSPER, ESPM, and IBGC, Gui shares his deep expertise through mentoring, public speeches, and tailored strategies that empower leaders to thrive in today’s complex business environment. LinkedIn
MISSION
My mission is to empower leaders and organizations to build lasting credibility and navigate today’s complex business environment with confidence. By leveraging my 30 years of global experience in companies like Nike and Renault, I guide businesses through challenges in governance, trust management, and international expansion. Through the M.E.M.O.® framework—Map, Execute, Measure, and Optimize—I provide tailored mentorship and strategies designed to align trust with leadership goals, helping organizations make informed, strategic decisions in the Age of Opinion. My ultimate goal is to foster sustainable growth and elevate leadership at every level.
THE METHOD
The M.E.M.O.® (Map, Execute, Measure, and Optimize) is a practical governance framework designed to enhance the credibility of businesses and leaders. Developed from years of international executive experience, it offers a strategic approach to managing trust, tackling today’s challenges effectively and continuously. With a focus on independence, the M.E.M.O.® empowers organizations to handle risks and opportunities, measure results through specific KPIs, and optimize resources. Its key benefits include reduced decision-making time, improved risk prevention, and operational cost savings. Tailored to each organization, the M.E.M.O.® ensures long-term governance success.
PARTNERS
At Gui Athia, we work alongside strategic partners to support medium and large companies in Brazil, Portugal, Belgium, and the United Kingdom. Our partners bring specialized teams with expertise that complements our own, covering key areas such as brand management, corporate culture, institutional and investor relations, HR, events, mergers and acquisitions, international expansion, and press relations. Upholding ethics, integrity, and confidentiality is paramount to us. Any interaction with our partners is only made with the client's prior written consent, ensuring that our values remain central to every engagement we undertake.