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Four Questions to inspire decision-makers to build personal and company trust: M.E.M.O.® Map, Execute, Measure, and Optimize—The Framework for Trust and Governance.
As AI becomes central to business strategy and competitiveness, leading AI companies like Microsoft, OpenAI, and Meta are proactively implementing ethical guidelines and transparency measures to self-regulate. But this raises a fundamental question: Can these AI giants be trusted to self- and industry-regulate effectively, or is external oversight, such as the EU’s forthcoming AI Act, necessary to ensure responsible development? At this pivotal moment, are CEOs and Boards across all industries working closely with their corporate affairs departments to navigate the growing challenges of AI governance?
Are CEOs and Boards aligning AI strategies with Trust Pillars to meet shareholder and stakeholder expectations on competitiveness and regulatory developments?
02.Execute:
Are governance systems in place to address AI-related, business, ethical, and regulatory risks and opportunities, including corporate affairs, in the discussions?
03.Measure:
How are companies evaluating the impact of AI strategies on trust among stakeholders, including regulators?
04.Otimize:
What steps are CEOs and Boards taking to enhance AI governance for long-term sustainability and compliance?
*Trust Pillars are the core values and strategies that align your company’s objectives with stakeholder expectations, ensuring transparency and accountability.
Trust is the currency of sustainable business—lose it, and the cost is more than financial.
Benchmarks: The European Commission’s AI Act sets a global benchmark for AI governance, mandating accountability and transparency for businesses developing and deploying AI technologies. Microsoft’s Responsible AI Standards include a comprehensive set of guidelines to ensure fairness, privacy, and safety in its AI products. Meta’s AI Ethics initiatives have focused on public accountability and collaboration with external experts to ensure AI systems are transparent, trustworthy, and aligned with societal values.
Is your governance structure equipped to handle the complexities of AI regulation? Share your thoughts.
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Gui Athia—Mentor, Keynote Speaker, and Advisor. Author of Get the M.E.M.O.
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