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Nike. Renault. AmCham EU. FESI. Anfavea. IBGC. Insper. ESPM  

Brazil/LA. Europe. Middle East. Africa


First, I fought hard to secure a place in the room where crucial decisions were made. It wasn't easy, but a crisis presented an opportunity for me to demonstrate my value beyond just a fleeting moment of recognition. Thus, I aimed to earn a permanent seat at the table, arguing that our presence at these meetings could prevent future crises. My ambition was to transcend reactive responses to crises. I successfully persuaded the CEO and the Board of the benefits of investing in stakeholder governance. My journey has led me from Presidente Prudente to Brussels, evolving from an analyst to the Vice President of Nike for Europe, the Middle East, and Africa, and transforming from a student into a teacher. Now, with an enhanced curiosity, more time to learn, share, and connect with a broader audience, I am poised to uncover opportunities that demonstrate how governance fosters trust.


Frequent presence in the media

Radio France
O Globo
Les Echos
Folha de S. Paulo
Isto É Dinheiro

Meet my partners

FTY Consulting


Advisor to 50 of the top 100 private equity firms on the Private Equity International 300 (PEI 300) list



Advisor to 99 of the world’s top 100 law firms



Advisor to the world’s top 50 bank holding companies



Advisor to 82 of the Fortune Global 100 corporations



Employees worldwide


$7.7 Billion

Equity Market Capitalization (as of October 26, 2023)

RYTHO Public Affairs

T.R.U.S.T. Principles


Translate Business

Redefine Values

Unite Brands and Communities

Supply Opinion

Work Rites

RYTO Methodology:The communication ritual as a competitive and transformative differentiator.

We are a diverse and senior teamr, made up of journalists, public relations, advertisers, political scientists, internationalists, economists, strategists.

Meeting at office
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